This has happened before.
These are not (totally) unprecedented times. High tech, high touch is a forty-year old idea for this disorienting moment. The more advanced and automated our tech becomes, the greater our need for personalized, human attention. I help small businesses figure out which of their problems need the newest tech, and which require a person to show up. Usually, it's both. Knowing the difference is the whole job.
Start small. Keep what works.
The First Look
A straight conversation and a free look at your business. I ask what's not working, what you've already tried, and give you my honest read on where AI can help and where it can't. No pitch. No deck.
The Build
One painful process, fixed, in 30 days. You get a clear strategy and a working tool, built around how you actually run things. The tool drafts, you approve; it does the grunt work. You stay in control and when it's done, it's done. Keep the tool or just the strategy, or both. Your call.
Keep It Running
When your tool is built, you choose who runs it.
I host it, keep it current, and stay on call for quick questions. Routine monitoring and minor adjustments included — larger changes scoped and quoted. (Most clients pick this so they never have to think about it.) Cancel anytime.
I set the whole thing up in your accounts and hand you the keys. You get documentation, a walkthrough, and everything you need to run it solo. If you ever need changes down the road, reach out — I love working on new builds for existing clients, and we'll start with valuable context.
Switch later? If you're having me run it and decide to bring it in-house, reach out. You're never locked in — the work is yours.
What's in the toolbox
Both universal and industry-specific tools small businesses need. This is the high tech half, out in the open where you can kick the tires. The judgement around whether you need any of it — that's the conversation I'd love to have with you.
Audits & calculators for all businesses
Try-it tools that work for any small business. Find out where AI pays off in your week, what ChatGPT says about your business, and what every missed call is really costing.
Tools & demos for specific verticals
Live tools built for specific industries — wineries, dental, accounting, law, and service businesses. Click the one closest to your work.
Built on the
ground floor.
Upstate NY
I'm Lindsey. I've spent 15+ years on both sides of how things get made and how buyers buy. I built products at companies that reached hundreds of thousands of people and worked in pre-ChatGPT-era AI. I started GruntWorks for the trades after marrying a mason. I saw firsthand why nobody has the patience for nonsense and the margins are too thin to waste on tools that don't make money or give you back time.
Book a call with me and we may discover that your biggest bottlenecks can be fixed with AI, but we may find that you need a person who shows up. Often, the answer is both. I'll tell you straight either way — I don't sell software, and I won't waste your time.
Tell me what's
slowing you down.
First conversation is free. No pitch, just an honest read.
Start the conversation