This has happened before.
These are not (totally) unprecedented times. New machines have threatened to push humans out of the equation before, and people pushed back by insisting on what a machine can't do — the handmade, the present, the face-to-face. The printing press. The factory. Now, this.
High tech, high touch: a forty-year-old idea (older, really) for a disorienting new moment. I help small businesses figure out which of their problems need the new machines, and which still need a person who shows up. Usually it's both. Knowing the difference is the whole job.
Read the long version →Start small. Keep what works.
The first look
A real conversation and a free audit of your business. I look at where a machine would actually help and where it wouldn't, and tell you straight. No pitch, no deck.
The Two-Week Build
One painful process, fixed, in two weeks. I find the task quietly eating the most hours in your week, build one tool that does it, and hand it off running inside your business — inquiries sorted and answered in your voice, client documents organized and the missing ones chased, overdue customers re-contacted before they drift. You approve; the tool does the grunt work. Fixed fee, clear finish line, no open-ended retainer.
On Retainer
What the build becomes once it's working. Tools running quietly in the background, monthly check-ins, and new ones added as they earn their keep. You stay on the work only you can do; I handle the technology. Not a lock-in — you can leave anytime — but there's almost always a next thing worth handing off.
What's in the toolbox
Tools any small business can run, plus working demos built for specific kinds of work. This is the high tech half, out in the open where you can kick the tires. The judgment about whether you need any of it — that's the conversation I'd love to have with you.
Audits & calculators for all businesses
Try-it tools that work for any small business. Find out where AI pays off in your week, what ChatGPT says about your business, and what every missed call is really costing.
Tools & demos for specific verticals
Live tools built for specific industries — wineries, dental, accounting, law, and service businesses. Click the one closest to your work.
Built on the
ground floor.
Upstate NY
I'm Lindsey. I spent my career on both sides of how things get made and how people decide to buy. I built products at companies that reached hundreds of thousands of people, and learned, up close, why some things earn trust and most things don't. I started Grunt Work for the trades, where nobody has patience for nonsense and the margins are too thin to waste on tools that don't earn their keep. Now I do the same work for small businesses across Upstate New York.
I help owners tell which of their problems need the new machines and which still need a person who shows up. Usually, it's both. I'll build you an AI tool when AI is the answer. I'll tell you to print a flyer when that's the answer, even though it costs me the sale. Knowing the difference is the whole job, and it's the part nobody else will be straight with you about.
I don't sell software. I find the thing costing you time every single day and build, or recommend, whatever actually fixes it.
Tell me what's
slowing you down.
First conversation is free. No pitch, just an honest read.
Start the conversation